Be Lazy, be smart.
Nowadays style beats substance, even when life seems hectic and busy. And then it becomes difficult for people to make new style statements because they find it hard to find time to pay a visit to the nearby marketplace. Thus steps in INTERNET SHOPPING. Its growing demands have ushered many budding entrepreneurs to step into the world of online shopping portals which becomes a win-win situation for all. An online shopping portal can be briefly summed up as a website where different suppliers for the same product or service display or explain their product/service, in the same website, where the customer or the shopper can decide which supplier to choose.
Shopping online the newest mantra and is fast become ‘the’ way to shop as it offers a variety of benefits for the shoppers, viz:
• Saves time for the shopper: the shopper need not drag himself/herself to the marketplace now to shop. At the comfort of his or her home the shopper can get the product they want. Also the shopper gets to browse through various suppliers’ products before they can choose which one to buy.
• Simplicity and ease of shopping: shopping has never been simpler. Now the shopper need not bargain as all the bargaining would have been done by the online shopping portal itself to give the shopper the best price- at a price lower than what other shopping portals are giving away the same stuff.
• Offers and discounts: for the same reason mentioned above, the shopper gets great variety of offers and discounts from the various online shopping portals which are trying to compete with each other and establish more demand in terms of online customers.
• Genuine Shopping spree: In most countries, various website gives you a detailed list or the directory for online shopping that ensures that the website you are buying things from is genuine and the payment is safe and secure.
• Comments and Feedback: one great benefit of the online shopping portal is that previous customers of a particular product or supplier leave comments in the web shopping portal about the quality of the product or service or the supplier and therefore they tend to indicate all the negatives as well as positives of the same. Thus the shopper can choose the product based on the comments that his/ her fellow shoppers have left in the web portal!
• Gifts: There are some web portals that provide the facility of sending gifts to the loved ones. The person intending to send a gift on any given special occasion chooses the gift; makes payment and specifies the address and the web portal delivers the gift on the specified date and time!
But customers/online shoppers feel that that is a lack of awareness about the various shopping portals as well as the quality of the supplier or product. But faster access to internet services, good rapport of the shopping portals with shipping or logistic companies and good advertisements by the shopping portals has started to attract more customers. Thus, we find that many customers shop the smarter way which is the lazier way, in the comfort of your home, in front of a computer!